Teaching Roles

As a Lecturer, I support Adelaide University Creative Industries, Academic Quality & Integrity, and Business Management Course Coordinators in delivering degree programs across Marketing, Communication, Journalism, Business, Media, Ethics and more.

I conduct tutorials, provide individual and group mentoring, assess student work with developmental feedback, and design structured presentations to support effective learning. Drawing on both professional and academic expertise, I translate theory into practice for domestic and international students, fostering critical thinking, ethical and innovative decision-making, and strong research capabilities.

My teaching approach is engaging, practical, and student-focused, designed to build confidence and encourage meaningful learning. Through empowering experiences and constructive feedback, I aim to equip students with the skills and mindset needed to succeed in contemporary business, creative and communication industries.

Thank you for an engaging class, being helpful, finding ways to plan assignments — like the mind map. And thank you for the positive energy!
— Adelaida
Public Relation Theory & Practice
Melissa Raymond Melissa Raymond

Public Relation Theory & Practice

Teaching two Public Relations Theory & Practice courses at the University of South Australia (Adelaide) provided an opportunity to introduce undergraduate students in Marketing, Media, Communications, and Business programs to the dynamic world of public relations and skills needed to become ethical and effective communicators. The course offered foundational knowledge of the PR industry, including its historical evolution and how organisations engage audiences, influence attitudes, and build and manage reputation.

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Communication & Media
Melissa Raymond Melissa Raymond

Communication & Media

I facilitate learning that explores the rich and complex field of communication and diverse applications. Beginning with the historical evolution of communication, students gain a perspective of how contemporary practices are connected to the past, while coursework encourages consideration of different types of communication (visual, written, and verbal), and how content is framed for persuasive techniques…

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I lecture two Adelaide University business courses, Triple Bottom Line and Sustainability and Social Enterprise, delivering coursework that explores the intersection of social enterprise, sustainability, and relationships between business, government, and society. My teaching approach guides students in examining diverse enterprise models that respond to local and global challenges, while fostering critical thinking, reflective practice, and values-driven decision-making.

A key focus is supporting students to connect theory with practice, particularly in relation to social impact and the United Nations Sustainable Development Goals. Through structured learning activities and applied assessment tasks, I build students’ capacity to evaluate outcomes, communicate effectively, and identify scalable opportunities for change across the public, private, and not-for-profit sectors.

Business Management

The Common Core

I lecture in The Common Core, a suite of interdisciplinary courses designed to give Adelaide University graduates an edge by exploring future-focused strategies through big ideas, fostering entrepreneurial mindsets and creative intelligence. Developed with direct input from industry partners, each course helps students build transferable skills that employers value across all professions and that also matter in life and community contexts.

The Common Core comprises six courses:

  • First Nations Knowledges

  • Data

  • Artificial Intelligence

  • Entrepreneurship & Design Thinking

  • Ethical Understanding

  • Intercultural Understanding

Undergraduate students are required to achieve a Pass grade in a minimum of three courses.