I collaborated with communication professionals and creative artists following a project brief from Adelaide West End Association (AWEA), needing to creatively define Hindley Street as a vibrant destination with compelling visitor offerings. I contributed by ideating and prototyping a high-quality publication and by shaping narratives, refining tone and structure, and ensuring each story reflected authenticity while maintaining professional clarity. Whether elevating a business, promoting a cultural space, or showcasing creative projects, my editorial expertise helped craft content to engage audiences. Devising a bulletin via a test concept, highlighted unique possibilities to position Hindley Street as a place worth exploring.

More coming soon!