Marketing & Communications Projects
Regional Development Australia Barossa Gawler Light Adelaide Plains
Regional Development Australia (RDA) is a non-government, not-for-profit national organisation that supports regional economic development and community networks across Australia. In South Australia, eight RDA agencies operate, including Regional Development Australia Barossa, Gawler, Light and Adelaide Plains (RDABGLAP), which collaborates across Adelaide's northern communities with federal, state, and local governments to strengthen local economies and communities.
RDABGLAP’s core objectives are to support local businesses through tailored services and educational initiatives that drive regional investment and advocate for government projects to enhance the region’s long-term development strategies. Community-focussed RDABGLAP's work engages key industry stakeholders across tourism, hospitality, education, agriculture, viticulture, and winemaking sectors, supporting job creation and upskilling local communities.
Overview
As Marketing & Communications Officer at Regional Development Australia Barossa Gawler Light Adelaide Plains (RDABGLAP), I supported digital communication activities to strategically ensure messaging aligned with the organisation's values, brand style (voice and tone), and strategic goals, while raising awareness and advocating for Local, State, and Federal funding and partnership opportunities to enhance RDABGLAP's capabilities.
My work included creating website content using visual and written media design elements, with editorial, design, and AI expertise to support factual, authentic storytelling.
I developed, scheduled, and reviewed content across five social media channels, creating and following briefs that engaged audiences through targeted keywords, interactive call-to-action buttons/links, and visual storytelling.
Weekly newsletters (eDMs) connected and informed stakeholders about community services, educational programs, and collaborative networking opportunities.
My marketing and communication efforts also extended to RDABGLAP's student enterprise, the Barossa Regional University Campus (BRUC), ensuring all content reflected BRUC's brand voice across social media, website, blogs, and newsletters. Key communication priorities included:
B2B Support Program
Barossa Regional University Campus
Regional Leadership Program
Grants and funding opportunities
Economic development updates
“Our mission is to support the growth and development of the Barossa Gawler Light Adelaide Plains region by identifying local challenges and economic opportunities. We aim to be the guide that helps businesses and communities thrive in our region. ”
Social Media
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Seminar Invitation
Small business decision-making is not only price adjusts, Reserve Bank of Australia guest speakers were invited to share their insights.
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Business Training Event: AI Workshop
A strong brand identity matters. This webinar shared essential AI insights to help businesses learn and understand how to utilise AI tools effectively.
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Community Feedback Request
Targeting community leaders, The Light Regional Council needed support to entice survey feedback when proposing a $40-$50 million State Government investment at Kapunda.
Website
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Farm Support Advocacy
This article highlights the Federal Government’s Farm Household Allowance (FHA) initiative with funding supporting eligible farming families to manage financial pressures.
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News Blog
The South Australian Government released its Greater Adelaide Regional Plan (the Plan). This website blog features regional development prospects for northern Adelaide’s business community.
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Country Cabinet Event
RDABGLAP collaborated with SA Government leaders, conveying its brand purpose across key regional priorities. This article reflects on infrastructure developments, workforce growth, and their role within strategic advocacy.
Strategic Communication Project
More details published soon - thanks for your patience!